Spot On PR’s MENA Twitter Demographics & User Habits Survey
Spot On Public Relations has published its first extensive Twitter Demographics & Habits Survey for the Middle East & North Africa (MENA) Continue reading →
View ArticleTwitter & Customer Service Survey
Spot On PR's 2010 customer service and Twitter survey found that 95% of Middle East & North Africa Twitter users surveyed welcomed brand engagement via Twitter. Continue reading →
View Article15 Million MENA Facebook Users – Report
Facebook has become a force to be reckoned with in the Middle East and North Africa 15 million users in the region. Read more in Spot On PR's MENA Facebook Demographics Report (May 2010). Continue...
View ArticleFacebook bigger than newspapers? So what?
With Facebook hitting 15 million users in the Middle East & North Africa, more people subscribe to Facebook than get the newspaper. But what does that mean exactly? Continue reading →
View ArticleFacebook adds 1 million more Arabic users
Facebook's Arabic platform has added 1 million new users during the past three months, showing important trends in Facebook's changing MENA demographics. Continue reading →
View ArticleSocial media marketing in the UAE
How fast are UAE businesses adopting social media best practices? Dubai One TV’s Emirates 24\7 news programme interviewed Spot On’s Alexander McNabb about social media trends in the UAE and how social...
View ArticleIntelligent use of social media
The chaps at Studio One wanted to explore how best to use social media, especially if you were starting out with a small business. What top five tips could we give an SME Naturally, as so often happens...
View ArticleUAE is world smartphone leader
The United Arab Emirates leads the world in smartphone penetration, with 74% of mobile subscribers carrying one of the natty little devils in their pockets. The Emirates is closely followed by South...
View ArticleClik here to view.
To brands that have lost their voice: speak up!
In our new world of audience analysis, consumer behaviour statistics, sentiment research and trend watching, it’s easy to focus too much on analysing and not enough on actually communicating. Even the...
View ArticleClik here to view.
Will mobile break online advertising?
As mobile becomes the Middle East’s marketing platform of choice, more and more brands are investing in mobile advertising. However, consumers don’t seem to want more mobile ads. This week the mobile...
View ArticleClik here to view.
Selling the Internet is over
The novelty of Internet marketing has worn off and buying products and services via the Internet is now just a fact of life, which means that today’s brands have to do much better than simply show up...
View ArticleClik here to view.
Five reasons you should give your marketing agency more time
Middle East brands rely on their marketing agencies heavily and qualified agencies can provide marketing managers with peace of mind, leaving them safe in the knowledge that ‘the agency’ can always be...
View ArticleClik here to view.
Arrival of Apple Pay puts new pressure on UAE omnichannel strategies
Will the arrival of Apple Pay in the UAE create a new sense of urgency for aspiring omnichannel retailers? Now that the country has a wide choice of mobile payment options, mobile-first strategies...
View ArticleClik here to view.
Will AI help make your brand part of someone’s daily routine?
Could artificial intelligence powered digital assistants, such as Alexa, take de facto control of your daily routine? And, if so, how much influence could they wield over your brand choices? Much is...
View ArticleClik here to view.
Are brands standing on the brink of a fake content war?
As artificial intelligence seems poised to unleash a vast army of content bots on the world, making it impossible to tell real from fake, or fact from fiction, brands must bolster trust and...
View ArticleClik here to view.
Our pick of 2018 marketing predictions
Making New Year predictions is a tricky business as our tech-driven marketing disciplines now approach warp speed. So much can change in a year and, as we saw with Youtube and Facebook ad boycotts last...
View ArticleClik here to view.
How AI voice technology could disrupt your brand’s personality
After a decade of brands being tried and tested by social media, another new medium is set to challenge brand integrity: AI-powered voice technology. This new voice-controlled world will not only test...
View ArticleClik here to view.
Trust is a currency that will only increase in value
Who to trust is becoming an increasingly sensitive public issue. As consumers face content overload from more sources than ever before, it is quickly becoming near impossible to verify the authenticity...
View ArticleClik here to view.
Five website content questions to ask yourself for 2019
Does your website content need an update for 2019? Here are five simple content questions that your organisation should ask itself now to support 2019 website performance. One of the most exciting...
View Article